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How to have ideas
Benn Stancil uses an AI agent security incident to explain why the most useful ideas come from the weirdest connections.
Recorded at dbt Summit · 2026Breakout session archive
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Breakout session · 2026Overview
A loosely structured, reflective talk on where ideas come from.
What you'll take away
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Good ideas come from semantic distance: a sparse, idiosyncratic human mind connects a question to unlikely places, while an LLM reaches for the nearest, most obvious answer.
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Five concrete habits for better ideas: hold a specific question in mind, look for an idea rather than the idea, go look at the actual thing you're counting, follow detours, and let yourself walk away from a problem.
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The real risk of delegating thinking to AI isn't losing the ability to reason — it's settling for the first answer that looks good enough instead of pushing for a better one.
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01 speakerSession speaker
Benn Stancil
Mode